Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience. In this course, Dr. Jagdish Sheth discusses why segmenting is important.
At the end of this course, you will be able to:
Describe market segmentation.
List a few examples of companies where market segmentation was done.
Define the business objectives of market segmentation.
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