Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization by understading brand value.
At the end of this course, you will be able to:
Explain the ways the brands create value​.
Describe the reasons why brands plateau.
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