People all over the world have different consumption habits. Also, the behaviour of people can largly be attributed to the cultures they belong to. In this course Dr Jagdish Sheth explains how climate plays a major role in defining the consumtion of space and value of time in certain cultures and how one can understand their consumers better by studying these aspects.
At the end of this course, you will be able to:
-Explain time as a dimension that affects behavior and habits of consumers worldwide.
-List a few management theories that affect consumption, and
-Explain space as a dimension that influences consumer behavior.
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