Brand loyalty means that consumers have a special interest in a particular brand, so when they continue to purchase such products, they only recognize the brand, thus giving up the attempt of other brands. Brands can exceed the product life cycle and are an intangible asset. In this course Dr. Jagdish Sheth provides an explains how social environsments susch as family, friends and society can play a major role in developing brand loyalty.
At the end of this course, you will be able to:
-List the three sub-categories of socialization theory,
-Explain how family has the strongest influence especially in the early socialization of brands, and
-Describe the two aspects of influence that reference groups have.
Do you want more information about the course, or do you want to order?
Contact us at Tel: +47 24 15 55 55 , or send us an e-mail.
E-mail : support@trainingportal.co.uk