Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience. In this course Dr. Jagdish Sheth discusses the various methods of segmenting the market.
At the end of this course, you will be able to:
List the three ways of segmenting the market​.
Describe market demographics and its key types.
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