Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioural criteria used to better understand the target audience. In this course Dr. Jagdish Sheth discusses method of segmenting the market through market psychographics.
At the end of this course, you will be able to:
Explain the three sub-categories of psychographic segmentation.
Understand about the various segments of people that fall under the three sub-categories.
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