Brand loyalty means that consumers have a special interest in a particular brand, so when they continue to purchase such products, they only recognize the brand, thus giving up the attempt of other brands. Brands can exceed the product life cycle and are an intangible asset. In this course Dr. Jagdish Sheth provides an explains how institutions can play a major role in developing brand loyalty in their people.
At the end of this course, you will be able to:
-List the four sub-categories of institutional theory,
-Understand religion is a very powerful socializer of brands, and
-Understand that government policy is the biggest mechanism for creating brand loyalty.
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