Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization.
At the end of this course, you will be able to:
Interpret how brands are independent of the product.
Explain how brands are resilient and tend to bounce back.
Describe how brands are versatile, moldable and adaptable.
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