Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. In this course Dr. Jagdish Sheth explians the importance of good CRM and how it can do wonders for your business.
At the end of this course, you will be able to:
Understand the various touch points that the companies use to increase brand awareness.
Describe word-of-mouth communication as one of the means to increase brand awareness.
Do you want more information about the course, or do you want to order?
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