Brand loyalty is the positive association consumers attach to a particular product or brand. Customers who exhibit brand loyalty are devoted to a product or service, which is demonstrated by their repeat purchases despite competitors' efforts to lure them away. In this course Dr. Jagdish Sheth provides an overview on Brand Loyalty and and the theories associated with it.
At the end of this module, you will be able to:
-Explain why consumer loyalty matters,
-Comprehend how consumer loyalty directly contributes to a company’s tangible and intangible values, and
-Explain the three customer loyalty theories in brief.
Do you want more information about the course, or do you want to order?
Contact us at Tel: +47 24 15 55 55 , or send us an e-mail.
E-mail : support@trainingportal.co.uk